on UK Free TVLord Sugar, who once stood on the platform at the announcement of Sky Television back in the 1989, is once again pronouncing the future direction of television. This time he is at the London Film Museum with the BBC, ITV Channel 4, Channel 5, BT, Arqiva, and Talktalk to show the internet-connected Freeview boxes off. Sky will also be adding their Sky Now service shortly, and STV programmes will be added soon.
"Itâs with great pleasure that we announce that YouView will be available from major retailers later this month. Our intention with this simpleâto-use box is to provide extraordinary TV for everyone, with on-demand services combined with TV channels with an opportunity to search back an entire week to catch what theyâve missed. Itâs a whole new way of experiencing TV." said Sugar.

The boxes will start at £300. This is quite a lot more than other similar boxes, such as those from Apple (Apple TV, £99) and Google (Google TV, £199). It will also be possible to get a subsidized YouView box as part of a BT or TalkTalk broadband deal.
However, YouView will, uniquely, show the traditional EPG grid, but with the ability to set future programmes to record, and past programmes to stream.
Richard Halton, the chief executive of YouView adds, "In many ways weâve only just begun, YouView is set to evolve quickly and we look forward to working with new content partners and developing more functionality as boxes roll out into UK homes.â
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