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A local TVchannel running on a budget would not be able to provide a rolling news channel type service as this would be too costly.
A more typical would be for the channel to produce three half-hour programming blocks per day: one at "breakfast", one at "lunchtime" and a final "evening" block. This block could either be produced as a live programme, or almost-live to save production costs.
Each half-hour block would then be electronically repeated over the following hours, providing a full-time service.
A typical schedule for the half-hour block might be:
30 seconds identify and titles
2.5 minutes local news headlines
7 minutes local news content
1 minute local weather and traffic information
4 minutes adverts
1 minute headline summary
9 minutes local features
1 minute local weather and traffic information
4 minutes adverts
Costs control
The use of standard broadband and internet facilities, rather than the traditional broadcaster-friendly synchronous data services will probably be necessary.
A nationally co-ordinated technical order for the necessary hardware to support the local TV channels would considerably reduce capital and maintenance costs.
The co-location of a newsroom in an existing local newspaper office would also reduce costs (but not increase plurality). Some technical facilities as well as marketing and advertising sales may require cross-locality sharing for the smaller stations.
Technical challenges
There are several technical challenges to getting the channels on air, much of which will be covered by the £25m-a-year from the BBC to cover the engineering costs of the local television stations.
Freeview
For Freeview, a single-directional broadcast panel located half-way down a TV transmitter will broadcast a multiplex in QPSK mode, which will provide for a single local channel plus one guest channel. The maths (204 x 1 x 1/4 x 2/3 x 32/33) provides a multiplex capacity of around 8Mbps, about one-third of a "normal 64QAM" multiplex.
The local channel will appear in the electronic programme guide at position 6. As the local TV multiplexes use restricted frequencies it will not be possible for reception of more than one local TV service.
Cable
If the locality has a cable TV system, the local TV service can be delivered to the cable company (Virgin Media) where the channel can appear as 106.
Satellite
In addition, satellite capacity will need to be found. It might be expected that lower bitrates will be used for local TV services cover smaller populations (as not happens with the BBC and ITV Channel Islands services, for example). Sky might require specific ministerial instructions to place the appropriate (based on the registered postcode) local TV at position 106 in the programme guide.
EPG slots 6 and 106
If Sky (or indeed Virgin or Freesat) are unwilling to relinquish control of the 106 slot, then channel 100 is unused on all systems at the moment. However, the law does seem to give the Minister the right to demand the slot - Communications Act 2003.
If a local channel is serving an audience of 200,000, say 3% of the population, with perhaps six full-time staff, you are not going to get a "News 24" type service.
I can't see anyone wanting to watch local information 24/7, can you?
Steve P: I would suspect the answer to that is that only BBC local radio actually produces anything you might take for news, and the idea here is have a non-BBC service.
There are no restrictions about local radio being involved, but there is a general principle that "number of voices" should be increased.
I would have though it really depends on the size of the "locality". If it is London, West Yorkshire, Birmingham, the market can probably sustain another company.
Where the population is under 100,000 you could probably argue that a TV-radio tie up would secure both.
65 MPEG-2 streams on satellite would require 5 transponders if you crammed them in as tightly as the Freeview SDN multiplex is (11 streams in 24Mbit/s, 33.8Mbit/s available from a satellite transponder gives about 15 streams).
Unless, again, you're going to insist that potential viewers upgrade to DVB-S2, but I note that DVB-T was specified for the DTT service.
I suspect you'll be lucky to find 5 spare transponders
Local stations had better not want to use any music; PRS want a minimum of £16,500 for broadcast rights:
. You also have to pay PPL but I can't find a price on their website. That's only if broadcast in the UK, so those transponders are going to have to be found on Astra 2D or 1N UK beam - you could blow your whole budget on music licences if the channel ends up on a Europe-wide beam.
Mark A. Friday 12 August 2011 5:00PM Haywards Heath
I haven't got Virgin but believe that they have a channel 100.
100 = On Demand Previews
They could show 5* or 5USA or ITV3 or Film4 etc when not transmitting the local news.
This would be a good idea for the Channel 5 group, as they don't have local news and only Channel 5 in many areas.
Ian: The law requires that Sky (and any other broadcaster) put public service channels nominated by the Secretary of State - Communications Act 2003 - the services will run 24/7.
As there is no "national spine" then having programming on a loop is the only real option.
As the service is advertiser funded then 16 minutes per hour of broadcast time would be allocated to this.
You could, as you say, get 16 streams statmuxed at 2.1Mbps each, it could also be possible to use this bitrate for the high-coverage station (over one million potential viewers: London, Birmingham, Leeds, Manchester, Newcastle, Liverpool, Glasgow, Edinburgh, Cardiff, Falkirk, Southampton), a little less for 400,000 to a million and much less for under 400,000.
Well I certainly will never tune 106. 8 minutes of adverts for 30 minutes of program all at a lower picturequality than SD is at the moment.
It would be much better to have a VOD service for local news. So people can watch the local news at any time and not in half hour slots. It also means a provider can add breaking news as it happens.
Trevor Harris: 16 minutes an hour of adverts is the normal rate for a UK commercial channel.
The Freeviewpicturequality will be at normal bitrates, possibly higher because it probably isn't work doing a statmux on two channels. Cable will be good, the proposals for a limited quality service is just an exploration of the options for putting them on satellite.
I would have thought that the local programming created would be a VOD service, but the proposals on the table are for a set of local televisionservices based around the "it works on your existing television".
It is highly notable that local VOD services are notable by their not existence, or indeed their closure (ITV Local).
The point is, surely, that you have to make trade off between "national" multi-billion pound services that cover the UK and "local" services designed to let you know what's going on where you live.
For example, here is Brighton and Hove, there are 360,000 people who don't really give a toss about what happens today in Southampton or Portsmouth or Dover. You might watch the "regional news" on the BBC or ITV to hear about something dramatic or important, but you have to sit for half-an-hour to perhaps find a few minutes.
The local service will provide information that is about the locality.
Directing the money at London, Birmingham, Leeds, Manchester and so forth in the first instance is not really going to add much for these places: they already have a "regional news hub" from two other broadcasters.
ITV serves: England and Wales.
Population: 53m (about 50m+3m).
ITV annual ad revenue: £1,500m
ITV annual ad revenue per person: £28.30
Channel 6 Liverpool, population: 2.1m
Assumed annual costs: £0.5m
Ad revenue per person: £0.24 per year
ITV:Channel 6 Liverpool required ad income ratio: 0.84%
Getting less than 1% of the ad revenue per population in target area of ITV - C6 Liverpool would do that easily.
Channel 6, Brighton, population: 0.36m
Assumed annual costs: £0.5m
Ad revenue per person: £1.39 per year
ITV:C6 B&H required ad ratio: 4.9%
Getting just less than 5% of the ad revenue per resident area of ITV - C6 B&H would be able to do that.
Channel 6, Bangor, population: 0.053m
Assumed annual costs: £0.5m
Ad revenue per person: £9.43 per year
ITV:C6 Bangor ratio: 33%
Getting one third of ITV's ad revenue per population - a much harder task.
Actually Brian your figures are based on the population where as advertizing rates are determined by viewers and demograph. Has any research been done into how many people would watch these programs?
There was a local station on the Isle of Wight called Solent tv but it failed. The Isle of Wight was considered an ideal place for local TV as people there are very community minded.
Trevor Harris: Yes, I know that the demographics are required, but I was just making the point that £10,000 a week of ad revenue for a population of 2.1 million is not "pie in the sky".
Every time Ofcom does research, people say that they would very much want to watch a local TV news service.
I think the problem for a lot of the failed local TV services is that they lack prominence - which is why the "6" slot is important - and they perhaps tried to overstretch themselves.
Having the £25m of BBC money supporting the infrastructure of local television could mean - although it may not - that it could work.
To be honest, looking at the history, Solent TV overstretched itself. It is all very well having "ambitious" programmes, but the were throwing money away.
Big stations will probably be able to expand beyond the basic-type service I outlined above, but not ones with 140,000 target viewers.
Hi there,
I run a citizen journalism project called NoozDesk and do a lot of work around community broadcasting in th UK and now breaking into the Australian market. I am giving a talk at the CBAA conferance in November and to community organisations all on the subject of citizen journalism.
I would really welcome the opportunity to talk to you on a range of matters connected with community broadcasting at some poiint.
Who's going to staff these productions 7 days a week? Assuming shared resources with a local newspaper, what kind of production values are going to be achieved using 3 person teams?
Don't we have enough unwatchable TV channels available?
Alan J: The idea would be that the people working would be multiskilled, as it normal for TV reporters. They would write, film and edit the content.
To say that the content would be "unwatchable" is a bit presumptuous - most TV news reports are created in this way, but yes, there is a trade off in terms of costs to provide for the required localism.
People always say they want "local" (rather than "regional") news when asked. As there is no money to throw at these projects then they will have to work within a tight budget.
The above schedule was working on an assumption that people will "dip in" to the local channel for no more than 30 minutes at a time, just a few times a day.
The local channels are not required to compete with the existing channels, they will be providing something new - local news, reportage and information.
Steve P: I think it's a "don't", but that's what I meant.
I think you're not in the "intended target area" for what is clearly a Liverpool service.
It might be possible to link together a second channel on the Liverpool mux with (there is room for two) with proposed "Mold", " Limavady" and "Bangor" services to provide a larger service area that might actually have enough population to be viable.
Dunno what is INTENDED - but there is a big red lump on the map which is NE Wales, and would certainly sit far better with Mold - which is only barely a town.
I have to laugh when I read this. I have been running three very profitable local TV stations in the US (DC, NJ and Long Island) for five years at costs below these. So much agonizing over nothing.
I think costs and service can be helped by local TV stations sharing features. I agree regional news is a dead loss on a veiwer and an advertiser standpoint. Local news is a different being. this might be successfull if allied to a strong local social presence,and with this in mind use of news gathered by all and sunder with cell phones. I have asked DCMS about what tech standards will apply (no resonse yet). my assumption is we are looking at SD quality which may preclude cell comntent.
David Hazel: The Ofcom document states that the service is SD and "will broadcast a multiplex in QPSK mode, which will provide for a single local channel plus one guest channel. The maths (204 x 1 x 1/4 x 2/3 x 32/33) provides a multiplex capacity of around 8Mbps" (from the article above.
It is perfectly possible to use 3G services to provide SD quality content back to the broadcasting centre, but not necessarily in real-time.
I think you may as well have these stations online so that you can tune in to any that you want. Otherwise you are bound to have the "I live in x and I can't get xtv but I get ytv" moaning again just like with DSO.