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Philip EastonSunday 23 September 2012 9:48PM
Whitby Why are we only going to get FREEVIEW LIGHT on the Whitby mast and, not the FULL Freeview service??Philip Easton: Because the Commercial broadcasters don't wish to pay to transmit from the small sites like Whitby.
They achieve a 90% coverage of the population by broadcasting from 81 of the largest transmitters (largest by viewer population).
For them to transmit from the 1,000 plus relays, including Whitby, would roughly double their cost of transmission whilst only adding 8.5% of the population to their potential viewer bases.
They operate purely for profit from advertising which they show to viewers which they wish to acquire most of for least cost.
The broadcasters that will be carried on the Whitby transmitter are the Public Service ones. As the name implies, they have a Public Service obligation which the Commercial ones don't. It's down to Parliament for not making it mandatory for the Commercial licencees to mirror the coverage of the Public Service networks.
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