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It's Dave - not Bright Ideas and evening History

From Monday 15th October, UKTV will change the Freeview line-up with a new all-day cult comedy, quiz and entertainment channel called Dave.

From Monday 15th October, UKTV will change the Freeview line-up
Published on by on UK Free TV

Yes, on Monday October 15th you will need to <img src="data:image/png;base64,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" class="xico" style="vertical-align:text-bottom" alt="www.ukfree.tv link icon"> link iconretune your Freeview box once more, as UKTV change their Freeview line up.

Firstly, the UKTV History channel will move from the full-time multiplex C service to run from 7am-6pm on Freeview multiplex D.

Secondly, the <img src="data:image/png;base64,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" class="xico" style="vertical-align:text-bottom" alt="www.ukfree.tv link icon"> link iconunwatched UKTV Bright Ideas channel will disappear and be replaced with a new channel called Dave, which will also replace the UKTV G2 channel on satellite and cable.

"Dave", a comedy and factual entertainment channel aimed at ABC1 men under 35, this is new brand for the BBC/Virgin collaboration UKTV with their Julia Jordan saying In a cluttered multi-channel environment channel branding is crucial, and Dave offers us a new and innovative way to create audience connections and a commercially desirable channel to maintain our viewing share.

Theres a definite opportunity for a channel like Dave on Freeview. The younger male audience is of very high value commercially and this demographic is currently under-served in Freeview homes, added Julia.



With a brief to establish Dave as the home of witty banter and as a refuge from the everyday, the award-winning Red Bees innovative and original creative juxtaposes traditional weekend retreat imagery with contemporary talent from the channels key content in a humorous and irreverent way to represent the channels key brand values.

The channel will show contemporary entertainment, quiz shows and cult comedies, including QI, Top Gear, Never Mind The Buzzcocks, The Catherine Tate Show, and its own origination, Totally Viral.

<img src="data:image/png;base64,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" class="xico" style="vertical-align:text-bottom" alt="www.ukfree.tv link icon"> link iconUKTV G2 not coming to Freeview







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Most popular LIVE 12:58
Twitter LIVE 12:58

Briantist: Read this! You know you want to... is out! http://t.co/I2KcrfovOv Stories via @TimeOutLondon @highamnews
Briantist: http://t.co/QmE6MbfgIE Тhe Great British TV Sell Off What do foreign companies own Media theguardian com theguardian com
Briantist: http://t.co/xKFGXbdkKl BBС3 TV closure completely wrong says June Sarpong Media theguardian com Sarpong recently hired by BBC2s
Briantist: http://t.co/OJUKiJJAE7 Media Guɑrdiɑn Media Group Russia Today Broadmoor Facebook
Briantist: http://t.co/OJUKiJJAE7 Мedia Guardian Media Group Russia Today Broadmoor Facebook
Wensleydaler: @Briantist RT to launch UK channel on Thursday (Sky 512 and Freeview 135) according to their website
Briantist: Tesco in criminal fraud probe http://t.co/63uynBl0LO
Briantist: Read this! You know you want to... is out! http://t.co/I2KcrfovOv Stories via @johnplunkett149
Briantist: http://t.co/Nvckg6qZE2 BBC execυtive broadcasters thought viewers didn t want older women on TV Media theguardian com Broadcaste
Briantist: http://t.co/Nvckg6qZE2 BBС executive broadcasters thought viewers didn t want older women on TV Media theguardian com Broadcaste

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